Founded in 1996, Return On Investment, Inc. (ROI) is a full-service, strategic brand marketing agency headquartered in Greater Washington, DC. ROI annually creates, plans, negotiates, places, and stewards many $ millions in traditional (radio, TV, print, direct mail) and digital media arenas across America.

ROI is a brand marketing and sales promotion problem-solver.

  • We listen to you to learn what you want and need and where your brand marketing and sales promotion pain points are.

  • We then do an analytical deep dive into your marketplace reality – the offering; target audience(s) and how best to reach and influence them; the competition; your business goals and how they’re being met; and how effectively and consistently you currently do or don’t communicate across all media.

  • We meld what we learn into a process-driven, actionable, strategic pathway that’s authentic, credible, differentiated, smart, and invariably proves measurably successful on your bottom line.

 

Contact Us

3709 Calvert Place
Kensington, MD 20895

703.813.5643

David Nellis, x223
dnellis@roiadvertising.com

 
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ROI, Briefly

Founded in 1996, Return on Investment, Inc. (ROI) is perennially found in the Washington Business Journal’s Book of Lists among Greater Washington, DC top 20 agencies. Our sole mission is to help our clients sell their branded goods, services, and positions.

ROI is pleased to enjoy an exclusive teaming agreement with ApolloBravo (www.ApolloBravo.com; Alexandria, VA), the national award-winning, digital marketing agency founded in 2005.  

Past and present strategic marketing and media clients include:

What We Do

“ROI” is the measure of what’s gained from the dollars invested. Our team’s commitment is to deliver that gain – measurable, brand marketing and sales promotion success meeting and exceeding expectations – every time.

To do so we employ a time-proven process that follows a step-by-step, brand strategy ‘roadmap’ toward:

  • Strategically positioning, branding, and promoting preference for our client’s offering among targeted audiences

  • Delivering fresh creative that demands attention, stimulates interest, and compels engagement and response

  • Delivering research-infused, traditional and social/digital media planning and media placement and ‘sleeves-rolled-up,’ media added-value negotiations

  • Delivering efficient, effective, collegial project management and customer service

  • Reliably driving superior, measured ROI to each client's bottom line

Many marketing agencies name themselves after their founders. We named ours ‘ROI’ to reflect and respect what our clients expect from their investments in marketing communications and in us.

And that’s no BS.

Services include:

  • Quantitative and qualitative market research

  • Strategic, brand positioning and platform development

  • Marketing/media communications plan development and implementation

  • Traditional, digital (including SEO), mobile, and social media marketing campaign research, planning, negotiations, purchases, and program management

  • Creative conceptualization and production across the complete range of traditional and digital media

  • Experiential marketing services driving data capture and lead generation, including text-to-win; mobile messaging campaigns and lead generation; location-based photo contests, mobile offers and polls, and tablet-based applications

  • Public relations – Local, regional, national, and international, including crisis management and media training

  • Marketing events and PR

How Well We Do It

What’s the true measure of an agency’s performance? How many awards they've won? That sounds like the real BS.

For us, great creative and media plans must measurably deliver against their sales and marketing sales goals, helping clients capture the eyeballs, ear balls, imaginations, and proactive engagement that sell the merchandise, services, and/or positions they offer.

After all is said and done, the best way to measure how well we do what we do is to look at the clients we’ve worked for, work with now, and for how long. No client keeps an agency that doesn’t deliver. ROI’s client average is well over eight years; two clients have been with us since the day we opened our doors in 1996 and several more have been with us 15+ years.