Born and bred in the wilds of Northern Virginia, Jack has devoted his 35-year career in advertising to finding fresh, entertaining and sometimes simply odd ways of getting his client's message heard above the media din. A retail specialist, Jack operates under the guiding principle that nothing happens until the first customer walks through the door (or picks up the phone, or sends an email, or, well, you get the idea). If a commercial doesn't motivate a customer to take action, you need a new commercial. Jack's clients run the retail gamut, but his specialty is Automotive, where his copy writing and production have helped move metal for such area heavyweights as Koons, Battlefield, Waldorf, Malloy and Ourisman. In addition, as a passionate historian, over the past 12 years, Jack has lectured on a variety of topics for the adult education programs (Osher Lifelong Learning) at George Mason University and the College of William & Mary. 

Jack Dalby

Marketing Maven

jack@roiadvertising.com
T 703 606 3408


Jack’s Top 10

  • Bride Debra, Kids Katie, Sean and Kate and Grandson Luke

  • Battling the wily smallmouth bass in the Shenandoah River

  • All peaty, single malt scotch

  • The Beatles

  • Singing with the Apostles of Peat

  • A choke-on-your-morning-coffee laugh

  • Collecting all things Marvel

  • Lifelong friends

  • Hiking in the Blue Ridge Mountains

  • Giving Osher Lifelong Learning lectures