By David Nellis
Saturday night was Halloween. A bunch of kids came to the door – we have the usual Darth Vadars, Captain Americas, pirates, ballerinas and the like.
One kid had on a red shirt and tan pants. I asked who he was dressed as.
“Jake, from State Farm.”
Then I asked, "what’re you wearing, ‘Jake from State Farm?’”
“Khakis,” he replied.
I love that commercial. (Wish we had done it!)
And I love that kid, that budding marketer, for getting it!
