Colleen Evans, ROI’s EVP for Media Relations & Public Affairs, has done it again.
When she was the Ritz-Carlton Hotel Company’s Area Director of Public Relations in the Washington D.C. area, Colleen was acknowledged as one of DC PR’s leading lights. When she retired from Ritz-Carlton in late 2013 after 20+ years with Marriott, Colleen likely entertained fantasies of sleeping late and languid days spent lounging at the pool.
Whatever!
Immediately upon learning of Colleen’s retirement, ROI Principal David Nellis snapped her up to work her special brand of smart PR for our clients.
Good thing we did. Colleen, who always has her ear to the ground, learned that Washington Post business reporter, Tom Heath, was developing a series of articles about the area’s longtime, successful family businesses, especially with regard to how successfully they do or don’t handle the often prickly issue of transitioning to next-generation management. Founded more than 70 years ago by Arthur Morrissette, Sr., ROI client Interstate Moving/Relocation/Storage recently (and, yes, peacefully and successfully) transitioned company management to the third generation of Morrissette family members. Colleen brought the story to Tom, who immediately resonated to it.
Kudos also go to Interstate’s tireless Marketing Director, Michelle Ball, who helped David double-team Tom to ensure that all the stars aligned for a successful and error-free article.
The end-result is the 5/25/15 Post article about a local moving company that built a $100 million global business, by providing meticulous, attentive, well-trained moving and storage services, one customer at a time.
Enjoy the read friends:
